In complex organisations, where design agency (the ability to make design changes) is distributed widely amongst many loosely-connected people, we can achieve more together if we begin with a well stated, well understood, easily applicable, set of design values around which our efforts may be unified. Introduction The spaces and tools within our Extended Classroom […]
Design languages for accelerating innovation
The design moral of this story is that we should spend some time thinking about the language we use to describe designs and their features. This helps all participants in the design process to develop a shared understanding. But we also need to make sure we don’t let our language constrain creativity. It is always […]
Kant, heuristics, and the art of motorcycle design
I can remember the response to BMW’s R1150GS adventure sports motorcycle when it first appeared in 1999. Its predecessors in the Gelände/Straße range were always seen as being a bit odd. Big, heavy, incredibly tough, long distance off-road tourers, entirely opposite to the then fashionable hyper sports bikes. The GS had become known as “the […]